The right WordPress plugin for your site’s specific needs can automate many SEO-related tasks to make the site as search-friendly as possible. Search engine crawlers survey every part of your site, collecting data for indexing the site according to a search engine’s current algorithms. This can be difficult to achieve without the help of a plugin that makes sure all parts of your site, such as metadata, URLs, title tags, and even images, are optimized for maximum visibility. Small personal blogs and other highly niche-specific sites may do just fine with making sure content is rich with relevant keywords, but if your site is intended to showcase your brand in a fast-growing global marketplace, it needs to be optimized on every level. Not every WordPress site needs an aggressive, comprehensive SEO solution with on-page optimization. So, you need to optimize your website for search engines. That means you have to do everything you can to reach the first page of search results. Still, only 0.63% of Google users click on a result from the second page. Ranking on the front page of search engine result pages can be a difficult task. Since organic traffic plays a key role in building your brand, optimizing your WordPress site for search-ability is essential for growing your business. But recent statistics reveal more than 90 percent of online transactions are generated from search engine results. Strategies like social media and paid advertising can be essential for an online publicity campaign.
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